ONE Championship has secured a multi-year partnership deal with Amazon’s Prime Video to stream 12 events annually in the United States and Canada.
The Singapore-based company is the largest martial arts organization in the world and, according to a recent Nielsen report, ranks among the top five sports properties for digital viewership and engagement. It broadcasts to more than 150 countries and showcases a wide array of martial arts, including MMA, kickboxing, Muay Thai, and more.
ONE Chairman and CEO Chatri Sityodtong made the announcement on his Facebook page earlier this week, outlining how the unique partnership will serve as a win-win situation for all involved.
“ONE Championship is thrilled to work with Prime Video, one of the largest premium sports content providers in the world, to bring our live events closer to fans in the United States and Canada. As the world’s largest martial arts organization, we believe our collaboration with Prime Video will allow us to reach a wider North American audience that is hungry for an authentic and differentiated product you simply cannot get with any other organization. We look forward to showcasing the absolute greatest martial artists on the planet, right here in the ONE Championship Circle and on Prime Video,” the lifelong martial artist said.
Prime Video is quickly growing its sports programs across the world, highlighting everything from baseball in the United States to football in Europe. Viewers have access to a multitude of streaming services such as FOX Sports, Eurosport, and NBA Tv via the Prime Video channels.
Amazon’s Vice President of Global Sports Video, Marie Donoghue, echoed Sityodtong’s sentiments in a public statement, a statement that also brought to light the mutual interest that both companies share when it comes to promoting women in sports.
“We are proud to add exclusive coverage of ONE Championship events to our suite of marquee live sports offerings. In addition to offering a full suite of martial arts disciplines, ONE Championship shares our mutual commitment to elevate female athletes, boasting five reigning female World Champions,” Donoghue said.
No date has been confirmed for One and Prime Video’s first event, but fans can expect an announcement sometime soon.