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Nielsen: ONE Championship among Top 10 Global Sports Properties In Viewership

LockerRoom Team
02 June 2021

ONE Championship ranks among the top 10 global sports properties in the world, according to a recent report released by Nielsen titled, “How the World’s Biggest Sports Properties Engaged Fans in 2020.”

ONE Championship, which launched less than 10 years ago, is also growing at the fastest rate of any major global sports property, with its digital follower growth across Facebook, Instagram, and YouTube at +113% — 28% higher than the next closest sports property in the Nielsen study.

ONE Championship sits at #7 overall in total followers across these platforms, per Nielsen.

In cumulative reach, ONE Championship ranks #3 behind the English Premier League (#1) and UEFA Champions League (#2), and ahead of the UFC (#6), according to Nielsen. Cumulative reach measures the number of unique viewers who tune in to watch at least one minute of a TV broadcast.

ONE Championship also ranks #4 overall in total video views, with more than 6.1 billion across Facebook, Instagram, and YouTube, just behind the UFC (#3) and NFL (#2).

In terms of engagement on Facebook, ONE Championship ranks #5, just behind the NBA (#4) and ahead of the UFC (#6). Football properties EPL, UEFA, and LaLiga round out the top three, per Nielsen.

According to Nielsen, ONE Championship also ranked #10 in 2020 broadcast hours despite the challenges presented by the COVID-19 pandemic, including a span of nearly three months without live global events.

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