M-Live from Myntra is all set to have a segment on MMA featuring Somesh Kamra and Arjun Chipalkatti.
For the uninitiated, Fashion e-commerce Myntra announced its foray into building social commerce business at scale with the launch of M-Live to bring in the massive revolution in customers, brand & creator ecosystem. M-Live is an influencer-led live-streaming/selling platform. M-Live was launched back in August 2021.
The platform has already roped in experts to do the real talking, provide the knowledge and create a 360-degree immersive shopping experience. The approach taken by Myntra is to have real people talk about their favorite products, interact with the audience live and answer their queries as the Live Shopping segment is in progress.
The dynamic duo of Somesh Kamra and Arjun Chipalkatti that lead the live broadcast for the UFC on Indian television and run their highly successful Combat Sports Podcast – The Fighting G.O.A.T. will be seen hosting one of the segments on the platform which will be focusing on is Athleisure where the fashion focus is on Athletic Leisure garments worn by many known faces in the world of Mixed Martial Arts.
With the MMA experts on board, M-Live looks to create a fun, interactive environment for fans and enthusiasts to watch, learn and buy from the best.
Currently, M-Live is hosting 10 hours of daily live shows and looks to explode this segment with the inclusion of experts in their foray with multiple formats for the hosts like Top category, Emerging category influencers, Key Opinion Leaders, Celebs, and Experts.
What are your thoughts on the new segment from M-Live? Let us know in the comment section of the article.
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