BRAVE Combat Federation and MX Player announces multi year content deal

08 June 2023

BRAVE Combat Federation and MX Player have announced a groundbreaking, long-term agreement. Under this landmark deal, content from the martial arts organization will be distributed across India, tapping into the rising interest in MMA within the country.

Founded by His Highness Shaikh Khaled bin Hamad Al Khalifa, BRAVE Combat Federation has established itself as the most global MMA organization, having hosted events in 28 countries over six years. Notably, BRAVE CF has already organized events in India, specifically in Mumbai and Hyderabad. Additionally, the organization boasts some of India's top MMA fighters, including Mohammed Farhad, the number one Indian Bantamweight.

MX Player, being one of the largest OTT platforms in Asia and the world's fastest-growing mixed martial arts organization partner, will distribute content featuring hundreds of fighters, including Mohammed Farhad, in India. The partnership aims to educate Indian fans about the sport and further expand the brand and MMA in the country. This collaboration is made possible through BRAVE CF's official distribution partner, KHK Media Group.

Expressing his enthusiasm, BRAVE Combat Federation President Mohammed Shahid described the agreement as a momentous occasion for Indian MMA. He expressed his commitment to continuing the organization's mission in India, which is to discover the next generation of MMA superstars and establish a thriving sports economy for mixed martial arts in the country. Mr. Shahid emphasized the importance of the partnership with MX Player in achieving these goals.

‘’As the most global and fastest-growing mixed martial arts organization in the world, BRAVE Combat Federation has the vision to bring the world of MMA to India and take India to the world of MMA as well. We want to build a sports economy for martial arts that can have a similar impact that cricket has in Indian sports. Our partnership with MX Player is key in achieving our goals. MX Player is the number one content distribution company in the country. Their reach and storytelling strengths will help us tell some of the best stories in sports today and bring them to the biggest audience in India and together we will change the landscape of mixed martial arts in the country,” he said,

MX Player Spokesperson said, “After the astounding success of Kumite 1 Warrior Hunt, we have partnered with BRAVE Combat Federation, a global leader in Mixed Martial Arts. MMA, as a sport, has been receiving immense popularity in India and we are excited to be at the forefront of its growth with the series from BRAVE. We're certain that this collaboration will provide our users with top-class MMA content and fuel the sport's growth and its fanbase in India.”

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