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After Conor McGregor, Aljamain Sterling to enter alcohol business

LockerRoom Team
20 June 2022

Conor McGregor became the highest-paid athlete on the Forbes list recently thanks to his business ventures with Proper Twelve Whiskey. The Irishman has been having a successful run with his Whiskey brand and now, another UFC star is entering the alcohol business.

UFC Bantamweight champion Aljamain Sterling is planning to start his own rum company. Sterling revealed the same during a recent interview and noted that the career in MMA is a short one.

“I always like fighters that branch out and start doing (new) things. Because obviously, it’s a short career window, so you gotta make the most out of it while you can. And I’m hoping to try to do the same thing. I’m trying to start a rum company,” he said (h/t MMA News).

McGregor launched Proper No. Twelve Irish Whiskey in Ireland and the United States in September 2018. The whiskey is named after McGregor's childhood neighborhood of Crumlin in Dublin 12.

McGregor stated in late 2018 that the brand had sold "hundreds of thousands" of bottles since its inception, with plans to restock in the United States and Ireland in December 2018. McGregor confirmed that the brand's distribution will be expanded to the United Kingdom, Australia, New Zealand, Russia, and Canada in 2019.

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The former UFC Champion and his business partners sold their majority stake in the company to Proximo Spirits, who previously held a 49 percent stake, for a reported $600 million in 2021.

As for Sterling, he currently holds a professional record of 21-3 to his name and is on a seven-fight winning streak at the moment. He is currently sitting on back-to-back wins over Petr Yan and had defeated Cory Sandhagen and Pedro Munhoz prior to that.


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