Star Sports Network, the official broadcaster of the Pro Kabaddi League (PKL), continues to set new standards for Kabaddi viewership in India. The milestone Season 10 of the league has captured an astonishing 226 million viewers during the first 90 matches, marking a significant 17% increase in reach compared to Season 9. This remarkable achievement makes PKL Season 10 the only sport outside cricket to surpass the 200 million mark multiple times.
In addition to the impressive reach, Star Sports Network has recorded a staggering 38 billion minutes of watch time, reflecting a substantial 15% increase compared to Season 9. The Television Rating (TVR) has witnessed a notable 22% rise, underlining the growing popularity of Kabaddi among Indian sports enthusiasts.
PKL Season 10 has already surpassed last year’s viewership figures, with the playoffs and finals yet to be played. The playoffs are set to commence on February 26, 2024, at the Gachibowli Indoor Stadium (G. M. C. Balayogi Indoor Stadium) in Hyderabad. The Finals will take place on March 1, 2024.
A Star Sports spokesperson expressed gratitude to the passionate fans for their unwavering support, stating, “Pro Kabaddi League embodies the principles of intense competition and a strong commitment to fan engagement. Season 10 reflects the league's continuous expansion and development as we continue to break records. The past decade has been marked by growth, and a steadfast commitment to delivering a top-notch viewing experience. We extend our heartfelt gratitude to fans for their passionate support, and as we approach the milestone season's conclusion, we are dedicated to delivering a grand finale.”
PKL Season 10 signifies a major milestone, solidifying its status as the second-largest sporting property in India. The league provides a platform for emerging talent to showcase their skills alongside global icons on a grand stage. Players such as Maninder Singh, Arjun Deshwal, Mohammadreza Shadloui, and Ashu Malik have captivated audiences with their exceptional performances, making every match a thrilling spectacle.
With the competition intensifying and nine teams still in contention for the five open spots in the playoffs, fans can anticipate an exhilarating conclusion to the league stages, filled with action-packed matches and nail-biting moments.