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BRAVE CF Secures Broadcasting Deal to Expand MMA Reach in the Balkans

LockerRoom Team
18 February 2024

BRAVE Combat Federation, renowned as the most global MMA organization worldwide, has inked a significant broadcasting agreement with Arena Channels Group, a division of Telekom Serbia, marking a pivotal moment for MMA fans in the Balkans. This partnership ensures that all live BRAVE CF events will be accessible throughout the region via the esteemed company's sporting channels.

Advancing MMA in Europe:

Under the visionary leadership of His Highness Shaikh Khalid bin Hamad Al Khalifa, BRAVE CF has carved its niche in Europe, boasting the largest market share with a remarkable 22 events hosted across 13 countries in the last six years. The organization's forthcoming European Tour in 2024, featuring events in Slovenia, France, Germany, Croatia, and the Netherlands, underscores its commitment to nurturing MMA talent on a global scale.

Elevating MMA in Serbia:

BRAVE CF's impact on the development of mixed martial arts in Serbia has been profound, highlighted by the success of the inaugural European BRAVE International Combat Week in Belgrade. This historic event, held in collaboration with Arena Sport, drew record-breaking attendance at the Stark Arena, galvanizing the MMA landscape in the country and fostering a vibrant sports ecosystem.

Strategic Partnership:

Mohammed Shahid, President of BRAVE CF, lauded the pivotal role played by Arena Channels Group in last year's monumental success in Belgrade, emphasizing the strategic significance of the broadcasting deal in advancing MMA in Europe. This collaboration aligns with BRAVE CF's overarching vision to revolutionize the sport's landscape, with Serbia poised to play a pivotal role in realizing this vision.

Nebojša Žugić, General Director of Arena Channels Group, underscored the significance of this partnership in bolstering sports promotion and infrastructure in the region, citing the instrumental role of President Aleksandar Vučić in fostering bilateral ties between Serbia and Bahrain.

Commitment to Martial Arts Development:

Valeria Lang, Chief Operations Officer of BRAVE Combat Federation, commended Arena Sport for its unwavering dedication to promoting combat sports in Serbia and expressed optimism about the transformative impact of the partnership on martial arts in the Balkans. Together, BRAVE CF and Arena Sport aim to elevate the profile of MMA, ushering in a new era of sporting excellence and camaraderie across the region.

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As MMA enthusiasts eagerly anticipate the forthcoming BRAVE CF events, this landmark partnership underscores the organization's unwavering commitment to expanding its global footprint and empowering athletes on their journey to greatness.

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