UFC Extends Exclusive Partnership with VENUM Through 2029

08 March 2024

In a groundbreaking announcement today, UFC, the foremost mixed martial arts organization worldwide, disclosed that VENUM, the global leader in combat sports apparel and accessories, will remain as UFC’s exclusive global outfitting partner until 2029. This new long-term agreement was brokered by UFC’s licensing agent IMG, which had previously facilitated UFC’s outfitting and apparel deals with VENUM.

Tracey Bleczinski, Senior Vice President of UFC Global Consumer Products, expressed excitement about the continued partnership, stating, “VENUM has been an incredible partner over the past few years, and we are thrilled to extend our relationship with them through the end of the decade. The success of this collaboration stems from VENUM's understanding of the unique requirements of both Octagon competitors and martial arts enthusiasts worldwide.”

Franck Dupuis, Founder and CEO of VENUM, echoed Bleczinski’s sentiments, emphasizing the significance of the extended partnership, stating, “The long-term extension of the partnership is a significant acknowledgment from UFC. We are delighted to continue our collaboration with the world's premier combat sports organization.”

The VENUM UFC Fight Kits and apparel line, renowned for its high quality and performance, are meticulously designed for UFC athletes competing inside the Octagon as well as fans and practitioners of MMA. Featuring innovative materials and designs, the Fight Night shorts offer unparalleled comfort and freedom of movement, exemplifying VENUM's commitment to excellence in combat sports apparel.

As the partnership enters its fourth year, UFC and VENUM are set to unveil new iterations of the Fight Week Gear and the exclusive Fight Night Collection. These collections, which include specially designed apparel worn by athletes during weigh-ins, open workouts, and Octagon appearances, showcase VENUM's dedication to crafting apparel that combines style with performance.

In 2023, UFC and VENUM introduced special editions of the Fight Night Collection, such as the Midnight and Emerald Limited-Editions, which garnered immense popularity among fans and athletes. Looking ahead, UFC and VENUM plan to release two new special collections annually, further elevating the standard of MMA apparel.

Beyond outfitting UFC athletes, VENUM also provides apparel for UFC Performance Institute staff globally, reinforcing its commitment to supporting the entire UFC ecosystem. This includes outfitting staff at the Las Vegas and Shanghai facilities, as well as the recently opened Mexico City location, ensuring that performance excellence is upheld across all UFC operations.