UFC and Migu Co Ltd Join Forces for Physical Fitness Competitions in China

LockerRoom Team

21 Jun 2023

UFC and Migu Co Ltd Partner with CLSAC to Host Comprehensive Physical Fitness Competitions in China

The world-renowned mixed martial arts organization, UFC, and Migu Co Ltd, a subsidiary of China Mobile and the Home of UFC in China, have announced a three-party agreement with the China Leisure Sports Administrative Center (CLSAC) to jointly organize Mixed Martial Arts inspired Comprehensive Physical Fitness Competitions in China.

These national fitness competitions, organized by the Chinese Martial Arts Sports Development Commission and hosted by CLSAC under the General Administration of Sport of China, aim to promote a healthy lifestyle and improve physical fitness by encouraging mass participation across all age groups and backgrounds.

As Official Partners of CLSAC, UFC and Migu will leverage their expertise and resources to support this initiative. UFC, known for its high-performance physical and rehabilitation services, will design the programs and tests, establish rules and scoring criteria, and provide equipment and execution for each event. The world-class UFC Performance Institute Shanghai, the Official High-Performance Training Center of the Chinese Olympic Committee, will serve as the venue for these competitions.

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Migu, a leading brand immersion platform and digital content aggregation platform, along with China Mobile, the largest wireless carrier in China, will play a crucial role in raising national awareness about the competition and its participants. They will produce captivating original content, promote the events, and distribute news through their extensive platforms.