UFC and Blockasset Forge Groundbreaking Partnership to Elevate Fan Experience

LockerRoom Team

29 Jun 2024

UFC and Blockasset, a pioneering web3 sports media network on Solana, announced a strategic collaboration aimed at revolutionizing digital fan interaction across UFC’s major events.

Under this new global marketing partnership, Blockasset’s branding will prominently feature at select UFC Pay Per Views and Fight Nights, including visibility inside the iconic Octagon®. This landmark agreement positions Blockasset as the Official Digital Fan Interaction Partner of UFC, marking a significant milestone for both entities in enhancing fan engagement through innovative technology.

Nicholas Smith, Vice President of Global Partnerships for TKO, UFC’s parent company, expressed enthusiasm about the collaboration: “We’re thrilled to welcome Blockasset as our official Digital Fan Interaction Partner. Blockasset brings cutting-edge technology and a strong track record of collaboration with top UFC athletes. Together, we aim to elevate UFC’s digital experience, offering fans unprecedented access and engagement opportunities.”

Blockasset, founded in 2021, has already made waves in the MMA world through partnerships with notable UFC champions such as Leon Edwards, Dricus du Plessis, Alex Pereira, and Michael Bisping, among others. Bobby Evans, Co-Founder of Blockasset, highlighted the significance of this partnership: “Becoming UFC’s Official Digital Fan Partner is a dream come true for Blockasset. This collaboration opens up new avenues to enhance the global fan experience during UFC events worldwide.”

Joe McCann, Lead Strategic Advisor of Blockasset, emphasized the company’s commitment to leveraging blockchain technology for fan and athlete empowerment: “Blockasset’s mission is to create value through blockchain innovation. As UFC’s Global Digital Fan Interaction Partner, we look forward to delivering our suite of cutting-edge products that complement UFC’s brand and enrich fan engagement through Web3 technology.”

The partnership extends beyond branding, encompassing collaborative content initiatives that will be distributed across UFC’s extensive digital and social media platforms, reaching a global audience of approximately 266 million users. Additional activations include in-arena promotions, viewer sweepstakes, VIP experiences, and a robust brand ambassador program featuring UFC athletes, designed to deepen fan connection and amplify Blockasset’s presence across UFC’s vast global footprint.

With UFC’s unparalleled reach—spanning over 700 million fans across 170 countries and broadcasting to an estimated 975 million households—this partnership is poised to redefine digital fan engagement in sports entertainment, setting a new standard for innovation and interaction in MMA.